Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Mobile advertising is closely related to online or Internet advertising, though its reach is far greater - currently, most mobile advertising is targeted at mobile phones estimated to reach 4 billion in 2008.
It is probable that advertisers and media industry have started increasingly taking account of a bigger and fast-growing mobile market, though it remains at around 1% of global advertising spend. Mobile Advertising is less than 0.5% of the approximately 450 billion dollar global advertising industry.
India Inc. has to joined the bandwagon to woo the advertisers and consumers in a big way.
Why am I hankering about Mobile Advertising?????
Cos it bears the honour of being a “CASH GENERATOR”.How???Read on to identify the stakeholders and what they have in store in the mad rush for mobile advertising.
1.Merchants(Products and Services):
For Merchants and Business Houses looking for promoting their products and services ,Mobile Advertising is the sure shot way to reach the masses as is clear from the stats above.For a very competitive and flexible fee structure ,the advertising can be aimed at a very specific target audience eg. Based on location,age group etc.
With Mobile Advertising mediators throbbing in the cyber space,it helps to tap the ever increasing user base of these websites without running around to create the user base for marketing.This helps in saving some useful money and effectively results in a higher ROI(Return On Investment).Spare me for the jargon:-)
2.Users or the Consumers(People like Me:-))
How can it be fruitful to us where all the advertiser is doing is to fill his pocket with the advertising fees and luring us into advertisements??
The answer is two fold:
a) By bringing to us some very useful ads for our specific interests including various discounts on products and likes effective saving us some hard earned money by availing the discounts.
b) “Get Paid to Receive Ads” is the mantra that these Mob Ad websites are following to create that indispensable user base.This is something that I will be talking about in detail along with the various existing cash generating mediums that I am a part of:-).
Till then happy reading!!